ABOUT PRIM
The history of the famous PRIM brand wristwatch, which has been indelibly written into the lives of many people, started to play out in 1949, when the opening ceremony was held for a branch of the Liberec-based enterprise Chronotechna. The first prototype watches were made in 1954, the 'PRIM' brand was registered in 1956, the serial production started in 1957, a thing wich was rare at that time and so Czechoslovakia has become one of only twelve countries in the world capable of producing wristwatches. Thanks to PRIM wristwatches, Czechoslovakia numbered amongst them.