Marquis M. Converse founded the Converse Rubber Shoe Company in 1908 in Malden, Massachusetts (USA). In 1917, the company presented its first basketball shoe, the Converse All Star in black. At the 1984 Olympic Games, Converse was one of the official outfitters. Basketball legends such as Magic Johnson and Larry Bird have also worked with the traditional brand. Jogging, tennis, children's, skate and casual shoes are now also part of the product range. The Chuck Taylor All Star has since achieved worldwide fame and has already been sold over 600 million times, making it the best-selling sneaker in the world.