Bert Stern's Beautiful Photography

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Bert Stern: The Original Mad Man

Bert Stern was photography's baddest bad boy. From the 1950s through the '70s he busted conventions, created iconic images, and with groundbreaking conceptual photography for Smirnoff vodka, led the charge in advertising's "Creative Revolution." He possessed an uncanny eye for, and adored, beautiful women—"I fell in love with everything I photographed," he said. They, in turn, made love to his lens. Magazine readers savored his luscious, naturally composed photos of the likes of Audrey Hepburn, Shirley Maclaine, Sophia Loren, Twiggy, Marilyn Monroe, Madonna, and even Grandma Moses. But Stern hid himself behind his camera and later in the haze of his methamphetamine addiction.

A new documentary, Bert Stern: The Original Mad Man which premiered in New York this month and is directed by Shannah Laumeister, uses the now-83-year-old photographer's own words to bring his the mad-boy persona—and those it affected—to the big screen.

Stern's editorial and advertising photography documented the latter half of the 20th century through portraits in Vogue and Life of the era's most illustrious celebrities—some of whom he made illustrious. In the segment of the documentary, for instance, where he talks about his famous poster for Stanley Kurbrick's film adaptation of Lolita—the one where the actress Sue Lyon is wearing lipstick-red, heart-shaped sunglasses while sucking on a red lollipop—he explains how he helped his long-time friend Kubrick bring the film to the public's attention.

To preempt outcries from the Decency League and other watchdogs, the studio wanted Stern to underplay Lolita youthfulness. In fact, the script actually differs from Vladimir Nabokov's original text, making Lolita 16 instead of 12 as she appears in the book. Movie posters are rarely more than mediocre sales tools, but Stern could not abide mediocrity. What's more, he couldn't resist the temptation to be bad. So, while driving Lyon to the photo shoot, Stern recalled that he serendipitously found the sunglasses in Woolworths, bought them, put them on Lyons and instantly had the perfect shot—the studio be damned. It remains the image most associated with the classic film today, and the perfect evocation of a middle-aged man's lust for younger girls.

Stern was also one of a handful of photographers who was given exclusive access to shoot Marilyn Monroe, resulting in a series of nudes now called "The Last Sitting," published in Eros magazine in 1962, the year she died. In the segment of the film about these sessions, Stern remembered her as having a magical force. He talks about taking her into a locked room—just the two of them—and wishing he could "make out" (a term he uses with reference to many of his models). Whether he did or not was unclear, but Monroe decided to undress, allowing Stern to shoot some of her most revealing—and definitive—pictures. He said it "ended up more nude than he meant." If he did nothing else Stern will be remembered for this series of ethereal images of Monroe posing with translucent scarves.

At 13 when she met Stern, Laumeister was a young Marilyn. Her youthful beauty piqued his interest, and she eventually became his muse. Their "secret relationship," as he describes in a segment about their intimacy, has been ongoing for 40 years, of which he photographed her for 20. But seven years ago she decided to "turn the tables": It was time document as much of his life as he'd allow. "This had grown over time and I realized that it had so much to do with his story," she wrote in a recent email. "I figured someone had to record these stories. So one day, I showed up with a camera and Bert said, 'What are you doing?' And I said, 'I'm making a documentary about you.'" The timing was perhaps fortuitous since Stern says on screen that he reached a "dead end" and needed "something to do."

Despite her almost unlimited access, Laumeister, who grew up to be a movie and TV actress turned poet, writer, cinematographer, and director, admits it was a challenge to break through Stern's reluctance to be seen in front of the camera. This was her first documentary, and the process, she wrote, "was like trying to court a wild animal with a camera." Bert is such "a great escape artist. It took everything I ever learned up till then to learn how to deal with him." But she knew she had something special that no one else could have, and what she captured was the beast at bay. Although The New York Times called it an "adoring profile," Stern is presented as a creative genius whose bad behavior with women and drug addictions, as testified to through his own words and many candid interviews with others, add a disturbing shine to the portrait.


FAMOUS FASHION ARCHIVE



 

NEW YORK — When the legendary Gallagher’s Paper Collectibles shuttered its East Village doors in 2008 due to escalating rents, founder Michael Gallagher semiretired to the Catskills with his million-plus library of vintage fashion magazines, books and photography prints. He stored his unparalleled collection of Vogue, Harper’s Bazaar, Town & Country, Flair and more arcane titles — some dating back to the 1860s — on a property he dubbed Fashion Farm in Greenville, N.Y.

Now Gallagher’s is back, reopening today in a sleek new space at 12 Mercer Street. The shop will offer a small sliver of Gallagher’s archives, with the rest available by special order. The space is located adjacent to the offices of VFiles, an online social networking site launching in April that is a partnership between V magazine and former V executive editor Julie Anne Quay.This story first appeared in the March 19, 2012 issue of WWD. Subscribe Today.
“We are in the middle of building VFiles and we were looking for incredible content and Mike has the biggest collection anywhere of fashion magazines and photographs and paraphernalia,” said Quay. VFiles brokered a deal to incorporate Gallagher’s material onto the new digital site, as well as open the retail space, which revives a New York institution.
Gallagher’s first opened in the late Eighties and became known for drawing the cream of the fashion world to its basement bunker. Steven Meisel, Anna Sui, John Galliano and Donna Karan were regular customers. As his reputation grew, Gallagher curated entire fashion libraries of magazines and books for the likes of Karl Lagerfeld and Marc Jacobs. He recalled Catherine Deneuve sitting among his aisles, perusing old titles.
Along the way, Gallagher — a sociable former child actor and model — befriended many in the fashion world. The late New York Times fashion editor and Old Navy pitchwoman Carrie Donovan bequeathed much of her library to him, as did Costume Institute curator Richard Martin. He was close to Richard Avedon, Francesco Scavullo and Henri Cartier-Bresson, who gave him reign to dig through their basements and archives.
“I met everybody. It was a family. There were only, like, 200 people working in fashion back then,” recalled Gallagher, who buys continuously at flea markets, estate sales and online.
In the light, airy new shop on Mercer Street, there are neat stacks of the usual suspects like international editions of Vogue and Harper’s Bazaar from various decades, as well as specialty titles such as Versace: The Magazine, Wet and Actuel. There are also old issues of Spy and a curious magazine called Teens’ and Boys’ Outfitters, which dates to 1968.
An 1865 issue of Harper’s Bazaar, in newspaper format, can be had for about $100. “They’re actually not that rare. What’s rare is the Twenties and the Art Deco years,” explained Gallagher, adding that eBay and the Internet have driven up prices. “Now there’s vicious, vicious competition. Fashion really sells.”