Puma has been revolutionizing the market for trendy sneakers and sportswear for years. With the fusion of lifestyle and sport, Puma keeps setting trends. The company with the wild cat is on the verge of becoming the most coveted sport lifestyle brand. The globally active German sporting goods manufacturer has its shoe collections designed by designers such as Philip Starck, the Japanese Mihara or Jil Sander and is the exclusive outfitter for outstanding athletes and national teams. In 2008, Puma appoints artist and designer Hussein Chalayan as Creative Director, who will be responsible for the creation, design and development of the Puma collections.