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Title: No Forms. No Spam. No Cold Calls. Condition: New EAN: 9781119982876 ISBN: 9781119982876 Publisher: John Wiley & Sons Inc Format: Paperback Release Date: 09/26/2022 Description: Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do. You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover: - Strategies for building a tech-stack that prioritizes your customers
- Ways for chief marketing officers to stop playing defense and go on offense
- Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers
- How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities
A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies. Language: English Country/Region of Manufacture: US Item Height: 257mm Item Length: 179mm Item Width: 14mm Item Weight: 546g Genre: Business & Finance Subtitle: The Next Generation of Account-Based Sales and Marketing Edition: Revised and Updated Author: Latané Conant Release Year: 2022 Missing Information?
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