Armitage Shanks / Ideal Standard.
Hushflow toilet cistern float valve diaphragm washer.
May have white or red plastic centre piece. This is a colour coding system used in the factory to identify different batches, so the exact same washer can have different coloured inserts depending on when it was made.
Please study all picture(s) very carefully to make sure you are buying the correct washer.
If your old washer has 18 little ridges pressed into the rubber, then you need the diaphragm for the newer Univalve valve - NOT the one we are selling here. They are not interchangeable.