Principles of Marketing Fourth Edition 1946

by Maynard Beckman

 

Book details:

  • condition used
  • hardcover
  • illustrated with tables and charts
  • copyright 1946
  • 4th edition
  • published by The Ronald Press Company
  • 736 pages

Contents:

  • Some Marketing Fundamentals
  • Our Retailing System
  • Our Wholesaling System
  • Marketing Functions
  • Marketing Policies
  • and much more

Dimensions:

  • 9 3/8 inches tall
  • 6 3/8 inches wide
  • 1 1/4 inches thick

 

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Thank you for your interest.

Our reference number for this item is J61571.