Book: Biography / Autobiography
Title: MARTHA INC.: THE INCREDIBLE STORU OF MARTHA STEWART LIVING OMNIMEDIA
Author: Christopher M. Byron
Publisher: Wiley
Published: April 11, 2002
Format: Hardcover & Color
Length: 432 Pages
Height: 9.0 inches
Width: 6.0 inches
Thickness: 1.3 inch
Weight: 2.5 lbs.
Condition: Brand new book. Wrapped in plastic. No creases, no folds, no stains. 100% Mint condition.
Details:
Martha Stewart has generated an enormous following by establishing
herself as the leading authority for all things domestic and in the
process created a multimillion-dollar enterprise and a personal net
worth of nearly $2 billion. As one of the most successful self-made
female business owners in American history, Martha Stewart is a topic of
interest for fans, business professionals and would-be entrepreneurs
alike.
Martha Inc. tells the compelling story of how this complex
woman created an empire on domesticity and examines her business inside
and out. Through an engaging narrative by popular columnist Christopher
Byron, this book chronicles how the business was built, what it took to
take it public, and the personal and professional transformation Martha
has undergone to make it all work. To get a true portrait of the woman
whose work ethic is her personal life, Byron delves into the
underreported facets of Martha's past, such as the effects her
challenging childhood and years on Wall Street have had on her
uncompromising business acumen. From Martha Stewart Living magazine and
marthastewart.com to a K-Mart line of houseware products, a line of
house paints, and a television show, this book details how a former
caterer from Connecticut has created a media and merchandising empire,
pulling off what large media corporations with vast resources struggle
to accomplish.
Martha Stewart has sold America on good taste and now
readers can learn exactly how she did it and what drives her to keep
conquering new vistas. A corporate biography as well as a success story
worthy of Horatio Alger, Martha Inc. also delves into how a cult of
personality is created and how Martha Stewart capitalized on the
zeitgeist that characterized the last half of the twentieth century.
This book is a must read for anyone who has been touched by Martha's
marketing savvy or who dreams of making it big.