ITEM: Original 11x14 inch vintage 1950s color print from a portfolio Container Corporation of America's Great Ideas of Western Man.
HERODOTUS by design legend Paul Rand.
CONDITION: This is an ORIGINAL vintage print from 1950, published in limited quantities for the CCA year-end portfolio.
NOTE: This is NOT a magazine page - this is a single-sided offset lithograph on thicker stock paper. Stunning, high grade ready to be framed!
The print is in VERY FINE condition. The print shows very minor edge/handling wear consistent with age, but has been preserved beautifully. Crisp, vibrant image. Unrestored.
SHIPPING: USPS. WE COMBINE SHIPPING!
PACKING: Packing is done by collectors for collectors.
ABOUT US: We are lifelong collectors who are just now selling off a collection of art, design and movie memorabilia that was started long before there was an ebay...
Container Corporation of America
Great Ideas of Western Man
An unbelievable Who’s
Who of mid-century modern art and design!
From 1950 to 1975,
Container Corp. of America ran an ad campaign entitled "Great Ideas of
Western Man," in publications such as “Time” and “Fortune” magazines. To call it an ad campaign is an understatement
– it was a large scale corporate art program that never once showed the product
it was sponsored by. Walter Paepcke, president of Container Corporation of
America, and his wife Elizabeth (a designer and decorator) helped showcase the
talents of the very best modern artists and designers by using their works in
Container Corporation of America advertisements, a feat that has not been equaled.
Art Director for
CCA and legendary Bauhaus master Herbert Bayer commissioned prominent artists,
illustrators and designers to illustrate selected quotes drawn from a broad
spectrum of western thought. The quotes included philosophers, writers,
scientists, and politicians, cultural and religious figures from Aesop to
Einstein.
A few of the
luminaries that contributed their unique artistic vision to this groundbreaking
campaign:
Alvin
Lustig, Paul Rand, Saul Bass, Herbert Bayer, Herbert Matter, Milton Glaser, Ben Shahn, Max Bill, Richard Lindner, etc.