Hayley named her company BEAR after an article she read in 2009 that sounded all too familiar…The article studied bears that had drifted into cities to forage from behind junk food joints and bins. These city slickers were 30% fatter than their wild bear friends eating salmon and berries. They were also 30% less active than the wild bears, and sadly all dead by the age of 10…whilst over 60% of the wild bears lived on healthily. This felt like a really simple picture of what BEAR was trying to do - to help people get back to eating as nature intended.