Want to show the world that you have defined cheekbones? W7 Catwalk Face Shaper helps create the perfect definition of your cheekbones with 4 easy steps. It has a waxy/creamy base to help stick to your foundation or powder you applied on before you start to contour your face. Once finished you are ready to walk to the catwalk with a perfect illusion, super defined cheekbones. (Once you're finished, for the best results, apply loose face powder for a matte looking effect.)