Ben & Jerry's Homemade Inc., has done more than win the tastebuds of America - it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles.

In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:

• How your commitment to worthy social cuases will result in unprecedented customer and employee loyalty - and increased profit
• Practical advice on everything - from hiring employees to choosing suppliers
• Nuts-and-bolts information on values-led finance, retailing, and human resources.

Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

Das Buch wurde von Ben Cohen und Jerry Greenfield geschrieben und ist im Verlag Simon & Schuster, New York erschienen.

Das Buch befindet sich in einem sehr guten Zustand !!!