- long-stay, long-lasting against sweat, water

- Simple to use with 0.1mm narrow brush

- wash off with warm water

- New color - brown black

Isehan Co. Ltd. (Japanese: 伊勢半) is a Japanese cosmetics manufacturer originally founded as a family shop in 1825. The company was one of the first to market a branded cosmetics product in 1935 with saffron-based lip-gloss sold in china pots as "Kiss Me". The brand developed to include western style lipsticks, and a larger cosmetics range still marketed today but with English lettering as Kiss Me. The company has subsequently pushed out its very successful series "heroine make" under the "Kiss Me" brand.