Back Up Automatically - The My Passport drive comes equipped with WD Backup software to help make sure your photos, videos, music and documents don’t get lost. You can set it to run automatically to your schedule. Just pick the time and frequency to back up important files from your system onto your My Passport drive. -- Password Protection - with Hardware Encryption The My Passport drive’s built-in 256-bit AES Hardware Encryption with WD Security™ tools helps keep your content private and safe. Just activate password protection and set your own personalized password. You can also add a “return-if-found” message as the password prompt to help your My Passport drive find its way back to you if it ever accidentally gets left behind. -- Reimagined Design - The bold, vibrant design of the My Passport drive is sure to stop you in your tracks. It is portable storage reimagined and gives you the opportunity to express yourself! Available in a wide range of beautiful colors, you can pick what complements your own personal style. -- Easy to Use - My Passport portable storage is ready to use out of the box so you can start transferring files, saving your memories and backing up right away. It comes with all the software you need to help protect all your data, including WD Discovery software for WD Backup and WD Security.