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The Adam's brand has existed for over 40 years. In 1979, Mr. Baron created the ADAM'S LURRE brand in France, initially intended for the production of hard lures and spoon lures for the Atlantic. He has created unique models on the market, some of them have patented patents.
Mr. Baron's wish was to create a brand with an American connotation to be able to distribute his products not only in France, but also in America.
In 2003, Mr. Champalou bought the company from Mr. Baron in order to expand the AUTAIN PECHE range and expanded this brand with river lures.
For several years, spin fishing has been moving towards hard and soft lures, in 2006 we set ourselves a challenge: to produce high-quality baits at an attractive price!
The ADAM'S brand has been registered since 2012.
Today Adam's lures enjoy a very good reputation and have an exceptional value for money. We offer over 60 models of hard lures, soft lures for freshwater and sea fishing.