Article no. 41335

Horch 853 convertible open, green

“Listen, what’s coming in from outside…”. It must be dad's favorite - the elegant Horch convertible with special equipment. The one on the 12th August Horch, born October 1868 in Winnigen/Rhineland-Palatinate, came from an old family of winemakers and blacksmiths. At the age of 13, he learned the blacksmith's trade in his father's forge and built his first means of transport - a three-wheeled penny-farthing. In 1899, at the age of 31, he founded his own company, Horch & Cie, in Cologne-Ehrenfeld. In 1990 he built his first car. Three years later he presented the first German car with a four-cylinder engine, and in 1907 he even presented a vehicle with a six-cylinder engine.


In 1909 he left the company due to its low equity stake and limited decision-making authority. First he founded August Horch Automobilwerke GmbH with new investor friends. However, a legal dispute with his former company regarding the brand name followed shortly afterwards. August Horch lost the court case in the final instance before the Reich Court in Leipzig. A new name had to be found for his work. In short, the imperative “horch” (hear) was translated into Latin – the new brand name Audi was born. In 1915, Audi Automobilwerke GmbH was converted into a stock corporation and went public as Audiwerke AG Zwickau. Due to the establishment of a stock corporation, Horch once again lost the entrepreneurial decision-making power in his factory and he left the active business. From 1920 to 1933 he worked as a public employee and sworn motor vehicle expert for the Berlin Chamber and Regional Court.

In 1932 the companies DKW, Horch, Audi and Wanderer were incorporated retroactively to January 1. November 1931 merged as the second largest German automobile group “Audi Union AG” with headquarters in Zschopau. The trademark was the four intertwined rings, with the third ring representing the Horch brand. Because of his skills and experience, the board of directors of the newly founded company appointed August Horch to the supervisory board in 1933. The first Horch 853 also left the factory this year. By the way, August Horch never had a driver's license or driving license throughout his life.

The model of the luxury vehicle from 1933 features perfectly coordinated color contrasts. Filigree spoke rims and extravagant whitewall tires give the model a very special elegance and give it an irresistible charm.

- New in original packaging

Warnings:
Danger ! Not suitable for children under 36 months. Small parts danger of suffocation!

A notice:

Recommended for model builders and collectors aged 14 and over.

Due to scale and model conformity or functional

Tips, edges and small parts are present in the design.

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