This is a Pre-shampoo conditioning treatment. Healthy hair usually stretches when wet and returns to its original length when dry, However, hair in poor condition snaps and breaks when stretched. Intensely moisturising Elasticizer delivers a rush of moisture to the hair's cuticle; suppleness, elasticity and bounce appear instantly without weighing down or coating the hair. Visible results from one application that improve with continued use. Fragrance-free. - Dampen the hair with water using a spray gun or wetting your brush under the tap and apply the elasticizer in sections liberally from mid-lengths to ends. Elasticizer will penetrate EVERY hair strand so make sure you are thorough. - Because Elasticizer is a pre-shampoo treatment you don't need to worry about applying too much - all residue will be washed away!  - Cover the hair with a shower cap or towel for 20 minutes or longer if you can. - Heat helps the elasticizer to penetrate so its best to apply it before exercise or popping into the sauna or steam room at the gym. - Rinse thoroughly then shampoo and still condition. - If you have really fine hair then shampoo out twice for best results.