Parade Magazine

Dated June 1 1952

Glynis Johns 

Oakland Centennial 

Lex Barker - Tarzan 

24 Pages


Magazine Size 13 x 11 inches 33 x 28 cm approx

The first issue of PARADE, subtitled “The Weekly Picture Newspaper,” was published on May 31, 1941. It was packed with photographs left over from PM, an experimental New York newspaper produced by Chicago businessman Marshall Field III. Less than two months later, THE NASHVILLE TENNESSEAN began to distribute PARADE on Sundays. A few weeks after that, THE WASHINGTON POST, now PARADE’s oldest continuous subscriber, added PARADE to its Sunday package. By the end of 1942, PARADE was carried by 16 newspapers.

In 1946, Marshall Field hired Arthur H. (Red) Motley as president and publisher of PARADE, a position he held for nearly 30 years. During his tenure, Motley, noted for his incomparable salesmanship, increased the circulation of PARADE from 2 million in 1946 to more than 19 million when he retired on January 1, 1978. He made famous his favorite expression: “Nothing happens until somebody sells something.”

Wonderful birthday gift with topical news from home and abroad including numerous photographs, stories, fashion and adverts.

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