The story begins when Faye Wilde, started a small collection inspired by her fearless, fun loving little boy, Beau. His personality is stamped over every inch of each collection. Faye studied Fashion at Central Saint Martin’s and hot-footed it between London and Paris.  Starting a children’s label was never the plan, but the old cliche is very real. Your whole world changes once you have a baby!

The world of children’s fashion is as much fabulous as it is fun! And as Beau is getting older so the themes of each collection and the variety of products grows with him. They create a unique collection of gender neutral clothes (where possible) that are adventurous, fun, stylish yet creative.  Most of all and very importantly all created with LOVE in the UK and Portugal.