WHAT IT IS

A demi-permanent cream with a gentle, no-ammonia acidic formula of 100% oxidative dyes. 

WHAT IT DOES

Shades EQ Cream:

• Acidic pH

• Correct and add condition to overly-lightened or damaged hair

• Blend 50% gray with a deeper result

• Can be used to refresh all Redken permanent haircolor

WHAT ELSE YOU NEED TO KNOW

• No-ammonia formula

• 100% oxidative dyes provide maximum longevity

• Rich cream consistency for more precise techniques, including lowlighting and color blocking

Exclusive to Redken:

Why settle for less than number 1?

• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States.

Shades EQ is the healthiest way to tone!

• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!

• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.