THE FORD CENTURY - 100 YEARS: Ford Motor Company and the Innovations that Shaped the World2002 Tehabi Books, 1st Edition, Russ Banham
This is corporate history through the 100 years since the first Ford Motor Company's incorporation and its release of the Model A in 1903. Devoting much space to Henry Ford, Banham describes his successors, including Henry II, McNamara, Iacocca, Nasser. These CEOs globalized Ford through acquisitions (Lincoln, Mazda, Volvo, Jaguar, Land Rover) and for benchmarks in marketing and engineering, including the ubiquitous Edsel. The story of the cars themselves in an illustrated centerpiece with an expose of 25 "Heart and Soul" Fords (along with models from Volvo et al.)—most with marketing case summaries and social history. Replete with more than 500 images, including early photos of production lines, advertisements and the automobiles themselves.
Publisher: Tehabi Books; 1st Edition (January 1, 2002)
Language: English
ISBN-10: 1887656901
ISBN-13: 978-1887656900
Item Weight: 4.45 pounds
Dimensions: 11.61 x 10.63 x 1.18 inches