Georges Aubert Georges-Édouard Aubert (Châtillon, July 1, 1869 - Casablanca, March 19, 19331) is a French industrialist and financier, who was an advisor on foreign trade and an important investor in haute couture.

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Born to Félicie-Esther Pautex and Jacques-Claude Aubert, a merchant in Paris, Georges-Édouard Aubert obtained a law degree and specialized in international trade at the end of the 1890s.

As an advisor and administrator of various large French exporting companies, he makes numerous trips to the United States but also to South Africa. In 1898, he began to publish a few essays with Flammarion, who would be his main publisher. His writings prove to be clear and reasoned analyzes of the weaknesses and delays of French foreign trade. He was quickly put in contact with the government which charged him with various diplomatic missions as advisor to France's foreign trade.

In 1904, he was a member of the jury for the Universal Exhibition in Saint-Louis. Now a recognized expert in international trade, he published American Finance in 1910, a work in which he precisely traces the origins of the great American financial fortunes and returns to the panic of 1907. During 1912, he gave a series of conferences around the world on financial issues.

In 1914, Aubert was one of the promoters of a “French foreign trade bank” but which did not see the light of day. During the First World War, he was honorary consul, always in charge of international trade issues.

During the 1920s, Aubert began to invest a large part of his fortune in Parisian haute couture. He thus took the administrative and financial direction in 1924 of Maison Germaine Patat, then of Paul Poiret (which he closed in 1929), Maison Agnès2, Georges Dœuillet and Doucet (which he brought together into a single entity) and of Drecoll3 & Beer. He was also the owner of the Paul Boulanger Distillery (Pantin).

From the 1910s he was in friendship with the fashion designer Georges Dœuillet: it was through Aubert that Benjamin Guggenheim was able to invest in the Dœuillet house.

In 1925, Aubert received the Legion of Honor4.

Shortly before the crisis of 1929, he created the new companies Dœuillet-Doucet and Agnès-Drecoll and found himself facing the Oustric bank, which, via the French Holding (and Riccardo Gualino, founder of SNIA Viscosa), tried to put the hand on French haute couture houses.

The Oustric affair in November 1929 hit his investments hard, which did not prevent him from appealing to the financial market between 1930 and 1932. Aubert died the following year. He is buried in the Passy cemetery (Paris)5.

Dœuillet-Doucet was, however, liquidated in 1937, without a buyer, and Agnès-Drecoll, sold in 1937, disappeared in 1963.

Georges Aubert, whose motto was ad officium voluntas, owned a prestigious building at 33 avenue Hoche, where he lived.

(1869-1933), French industrialist and financier.

During the 1920s, Aubert invested a large part of his fortune in Parisian haute couture. In 1924, he took over the administrative and financial management of the Germaine Patat house, then of Paul Poiret (which he closed in 1929), Maison Agnès, Georges Dœuillet and Doucet and of Drecoll & Beer. He was also the owner of the Paul Boulanger Distillery in Pantin. (Source Numistoria)