1TapSneakers began in 2015 in response to a mainstream groundswell in the streetwear/hip-hop/sneaker culture and the booming demand for limited merchandise associated with the scene. 1TapSneakers is known as a “Resell” outlet insofar as the method in which it conducts business but its operation mirrors that of a traditional retailer. 1TapSneakers’ principals obtain goods produced in very limited quantities at retail prices (in some cases greater than or less than retail) and then market and sell them for extraordinary profits. The principals of the company have exhibited an excellent ability to obtain said goods, which is ultimately key to succeeding in this market sector. The business thrives off the fact that these goods are made with “Unrequited demand” so that demand is always higher.