GENEVRIER LABORATORY
WORLDWIDE TOP SELLING BEAUTY PRODUCT
CUSTOMERS WHO PURCHASED THIS ITEM ALSO PURCHASED A313 VITAMIN A RETINOL FOR A COMPLETE DAILY BEAUTY ROUTINE
Every so often
a trend sweeps through the skincare world that sets the agenda for the next few
years of anti-ageing products. Retinol was one. Vitamin C was one.
Microdermabrasion was one. The next big thing? Face creams containing
hyaluronic acid (otherwise known as HA). It's not the newest ingredient on the
block but it's set to be one of the most intriguing.
Hyaluronic
acid is one of those ingredients that sounds terrifying (Acid? Near my face? No
thanks), but the reality is far less dramatic. It's a clear, sticky, sugary
substance that occurs naturally in the body, where its job is to keep things
well hydrated. Almost all the big skincare companies have used it in
anti-ageing creams already - but its effect has been limited because of its
high "molecular weight" (meaning the molecules are so big they can't
actually penetrate your skin very easily). That's where the new breakthroughs
come in: this fresh batch of products represent a cocktail of HA molecules of
varying molecular weights, allowing them to penetrate down to the skin's
deepest layers. Once the HA is in there, it is so astonishingly good at absorbing
moisture (the one fact every skincare expert tells you about hyaluronic acid is
that it can absorb up to a thousand times its own weight in water) that
wrinkles are plumped up and skin appears much smoother.