Colgate Sensitive Plus toothpaste gives instant relief from pain with its unique PRO-ARGIN Technology While most sensitive toothpaste primarily numb sensitivity. Sensitive Plus works from the first brush by helping block open tubules to protect sensitive teeth. This toothpaste contains the unique formula that blocks the pathways to pain instantly Its clinically proven formula provides INSTANT RELIEF from the first usage, LONG-LASTING RELIEF with twice everyday use. Colgate Sensitive Plus Toothpaste  developed for sensitive teeth provides sensitivity protection And helps in  Enamel Repair, Cavity protection, protection against bad breath causing bacteria. Brush your teeth twice daily for 2 minutes with Colgate toothpaste, rinse with mouthwash for 30 seconds, & replace your toothbrush every 3 months to keep teeth & gums healthy, preventing tooth decay, gum disease & bad breath. It is 100% vegetarian, gluten-free & Paraben-free. We care about our environment, Colgate India is the nation’s first to earn TRUE Zero Waste Platinum certification for all its four manufacturing sites in India, from Green Business Certification Inc. (GBCI). This toothpaste is made in India, with the highest quality standards​