A celebration of inner beauty begins. Discover the vibrant heart of lush florals, a burst of sparkling fruits, and the elegance of clean woods. Born Lovely inspired by the loveliness all women are born with, born lovely captures the youthful elegance and grace of modern femininity. Today’s bright personalities front a modern campaign, set in a sunlit NYC studio and referencing casual, ballet inspired style. Sarah Jessica Parker created this up-to-date fragrance concept to invite a new generation of women into the lovely world.

Heart Notes: