The World of Nintendo Book Volume 1 Hardcover, Signed Andy Cunningham 2nd Print

Discover the untold story of Nintendo's rise to dominance at retail with this inside look at the company's unique approach to merchandising.  In the late 1980s, Nintendo of America's new heads of merchandising, John Sakaley and Bill Brownell, led a team of over 150 merchandisers across the country to drive sales through innovative merchandising strategies.  In this definitive guide, the author takes readers behind the scenes to explore these efforts, including the World of Nintendo store-within-a-store concept, the development of eye-catching in-store displays, and how it helped Nintendo maintain a competitive edge.  By interviewing former merchandisers and key figures at the company, the author provides an in-depth look at NES Merchandising, Inc's role in Nintendo's success and the lasting impact of their efforts.  This book is a must-read for Nintendo enthusiasts, collectors, and anyone interested in the untold story of Nintendo's history and the strategies that helped the company maintain dominance at retail.  It's a visual history with unseen photos on almost every page and QR codes that link to never-before-seen videos created during their heyday.

This book is being distributed in two volumes.  (Vol 1 is in this auction)

The 1st volume is already completed and covers 1987-1990, the early years of Nintendo's merchandising for the NES and Gameboy.  It already had an initial limited print run that sold out.  It is being re-reprinted through this Kickstarter. This is a 240 page hardcover book. 

Ships Media Mail same day or following business day