Known as one of the most artistic and unapologetic brands in the fashion industry, Versace lives up to its name and makes the brand here to stay.  Models strut the runway casting sexy and expensive styles delicately made with a luxurious touch. Today Versace’s runway is led by Donatella Versace. However, before her leadership, the founder, Gianni Versace created the path to success for the brand.

On December 2, 1946, in Reggio Calabria, South of Italy, a young Gianni Versace was born. 

From the very beginning, Gianni experienced love for fashion. It is worth mentioning that his inspiration came from his own family, his mother. With young Gianni Versace by her side, Gianni’s mother would create designs and clothing for her customers. Throughout this experience, Gianni grew close to fashion and began to create his pieces at a young age. 

Moving from Calabria to the fashion city of Milan in 1972. Gianni Versace began to make his own creations come to life. Inspired by the Greek Medusa, he incorporated the Medusa’s head into his brand and made it iconic. In 1992, Gianni Versace, unafraid bought a mansion in the US. Then, he moved from Milan to Miami to pursue more creations and build more collections. Although many have criticized his fashion pieces, Gianni pushed his brand to become iconic and today it still remains one of the top brands in the fashion industry. 

At 50, Gianni Versace tragically passed away after being shot outside his Miami home. Many attended his funeral including, Late Princess Diana, Naomi Campbell, Elton John, and brand rival, Giorgio Armani. After Gianni Versace’s death, his younger sister, Donatella, and brother Santo took over Versace. It has since remained the luxury brand alive and popular.

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