E45 Emollient Wash Cream is a gentle shower wash with a mild, creamy formulation that can help relieve dry, itchy skin. It is clinically proven to clean and moisturise dry skin without changing the normal skin pH and is gentle enough for everyday use. Dry skin conditions can make using regular soap difficult as soap tends to contain chemicals that can lead to redness and irritation. This soap-free wash cream is an ideal alternative to soap to avoid irritating dry, itchy skin. RETAIN NATURAL MOISTURE ??? Our Emollient Wash cream helps to relieve and prevent dry skin by retaining the skin???s natural moisture ??? it creates a lasting barrier that protects against moisture loss. The unique formulation does not foam and cleans your skin without drying it out, leaving it soft and relieved.