Discover the secrets to turning customers into loyal believers with the book "Culting Of Brands: Turn Your Customers Into True Believers" by Douglas Atkin. This paperback, published by Penguin Putnam INC International Concepts in 2005, provides insights into the business of creating a following around a brand.

Learn how to create a cult-like following around your business with this textbook, perfect for adult learners and university students. With 256 pages of information and guidance, you'll gain a deeper understanding of how to create a brand that inspires true devotion. This book is a must-have for anyone looking to take their business to the next level.