A concentrated water-activated treatment shampoo that gently cleanses severely damaged hair while replenishing it with vital nutrients.

Products featuring Our Clean logo are free from: Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, coal tar, hydroquinone, and triclocarban.

1. Apply a small amount* of concentrate to hands.
2. Add water and mix in hands to build lather.
3. Apply directly to wet hair and massage in, adding more water if needed.
4. Rinse out and follow with Rice Water Protein + Moisture Strengthening Treatment.
5. For best results, use once per week.

*Usage amount will vary based on hair thickness, length, and texture: short - 1 pea size, med - 2 pea sizes, long - 3 pea sizes – packaging has dosage indicator on the tube.

• Concentrated formula creates a rich, creamy lather for an ultra-nourishing, non-stripping cleanse.
• Formulated with Briogeo's Proprietary Rice Complex that help strengthen + protect hair from future damage.
• Sustainably formulated + packaged for minimal impact + maximum benefits.
• Rich Rice Shampoo Concentrate is a water-activated treatment shampoo infused with the optimal balance of rice protein + moisture to replenish severely damaged hair.
• Unique formula is 3x more concentrated than traditional shampoos and is sustainably packaged in a fully recyclable aluminum tube.