H&M Teams Up With GP & J Baker

The Swedish retailer and heritage print brand are a match made in high-street heaven.

GP & J Baker has been telling stories through its wallpapers and fabrics since the company was founded in 1884 by brothers George Percival and James Baker. When H&M came calling a year ago, the print specialist was pleased to open up its vast library, which includes wall coverings and soft furnishings supplied to the royal household. “It’s a real joy seeing our cherished designs given a new lease of life in the fashion arena,” GP & J Baker MD and creative director, Ann Grafton, adds of the “fascinating process”.

The design teams whittled down thousands of prints to a selection of GP & J Baker signatures, including “Magnolia” painted by William Turner in 1913, “Hydrangea Bird”, which has remained in constant demand over the past 100 years, and “Oriental Bird”, a delicate trailing design featuring an exotic crested bird. “We knew we wanted to use prints from the amazing archive instead of creating new ones,” Wohlfahrt explains. “Our idea was to disturb the flowing silhouettes in the autumn collection with decorative, geometric graphics.”

So vibrant and stunning this print is everything could be worn open as well as an artist smock. It’s an oversized piece so this will fit her variety of sizes pit pit measurements 30 inches

The pleating around the neck let’s hang so well. This will fit up to a size 18 comfortably and smaller because it will hang so well due to the collar.

Under arm cuff 18 inches from the back of the neck to the hem, 25 inches

Could be worn open over a lovely dress in the summer. The sleeves are blue with a nice cuff and button in a pearlescent all the buttons running down the front of pearlescent resembling shell.

Excellent condition, perhaps twice only super soft fabric