Planet Hollywood International stock certificate
Original, Authentic, Genuine
Dated 1998 pre-bankruptcy shares
Huge beautiful unique multi-color vignette of the restaurant
Digital signatures of:
Demi Moore
Arnold Schwarzeneggar
Sylvestor Stallone
Bruce Willis
Extremely fine, never folded
Planet Hollywood International: A History of Glittering Bites and Big Names
Planet Hollywood International, with its iconic restaurants adorned with movie memorabilia and celebrity endorsements, boasts a history filled with both dazzling highs and turbulent turns. Here's a peek:
1991: Launchpad in New York City:
- Founded by Robert Earl with support from Hollywood stars Sylvester Stallone,Arnold Schwarzenegger, Demi Moore, and Bruce Willis.
- The first restaurant opened in New York City, drawing crowds with its unique theme and celebrity connection.
- Expansion began rapidly, with new locations in London, California, and Chicago within a year.
1993-1994: Riding the Star Power Wave:
- More celebrities invested and promoted the brand, including Demi Moore, Whoopi Goldberg, and Billy Crystal.
- International expansion continued with restaurants in Cancun, Washington D.C.,and additional US cities.
- Each new location launched with grand events, generating significant revenue.
1995-1997: Turbulence and Diversification:
- The company launched the Official All Star Café concept, focusing on sports memorabilia and athletes.
- Despite continued expansion, internal issues arose, and the stock price suffered.
- Planet Hollywood went public in 1996, but financial challenges persisted.
1998-2000: Chapter 11 and Reorganization:
- Robert Earl returned as CEO, implementing cost-cutting measures and refocusing on the core brand.
- The company filed for Chapter 11 bankruptcy in 1999 due to mounting debt and losses.
- After restructuring and renegotiating leases, Planet Hollywood emerged from bankruptcy in 2000.
2000-Present: Adaptation and Expansion:
- The company focused on improving food quality and service while maintaining the Hollywood theme.
- Diversification continued with ventures like the Planet Hollywood Resort & Casino in Las Vegas.
- Today, the company operates restaurants worldwide, offering an experience that blends Hollywood nostalgia with modern dining and entertainment.
Key points to remember:
- Planet Hollywood was built on the idea of combining Hollywood glamour with dining and entertainment.
- Celebrity involvement played a significant role in its early success and challenges.
- The company has faced financial difficulties but adapted and survived through strategic changes.
- Today, Planet Hollywood remains a recognizable brand, continuing to attract fans of movies and the Hollywood experience.
Since the company went bankrupt after the certificate was issued, there is obviously no trading or redemption value.