Classic magazines from the first 50 years of the 20^th century!

This is the March 1931 issue of The American Home. Its painted cover features a beautiful garden, a wooden fence and gate, a brick patio and part of a home. It is American Home’s “Gardening Number.”

It features a variety of articles and features (“The Witchery of a Water Garden,” “Why Grow Vegetables,” “Closets that Come Apart,” and “What You Ought to Know About Lawns.” There are black & white photos/ illustrations and vintage color and black & white advertisements.

The magazine contains 92 pages and measures approximately 9.75 x 12.75 inches. 

The American Home was a monthly magazine published from 1928 to 1977. Its subjects included domestic architecture, interior design, landscape design, and gardening.

The American Home was a continuation of the magazine Garden & Home Builder. It was published by Nelson Doubleday of Doubleday, Doran & Company. The American Home lost money its first four years, and occasionally entire issues would be omitted. William Herbert Eaton, its circulation manager, became publisher in 1932, and subsequently bought the magazine in 1935, forming American Home Publishing Company, which continued to publish it in New York City until he sold the magazine in 1958 to Curtis Publishing Company, its single-copy distributor. Under Eaton, the magazine was refocused toward the upper middle class reader, leaving the higher end of the home market to fellow Doubleday magazine Country Life, which Eaton also bought.

By 1953, The American Home had a paid circulation of over 3 million copies, reaching a peak circulation of 3.7 million in 1962. As part of its desire to move out of mass circulation publications, Curtis sold the magazine in 1968 to Downe Communications. John Mack Carter purchased the magazine in 1973, and it was acquired in late 1975 by the Charter Company.