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Founded in the early 1920’s by Shozaburo Shimano, Shimano started off as a company known for precision engineering. Today the company is regarded as one of the forerunners in product innovation and a leader in the industry.
Shimano prides itself on its ability to design and produce fishing tackle that features cutting edge technology such as High Efficiency Gearing (HEG), A-RB and TC4 Construction.
With more than 75 employees in the fishing tackle division in Irvine, California headquarters, Shimano American Corporation has a national sales force of 60 of the most seasoned professionals in the industry that have a passion for fishing.

SLX 70 A

The SLX is one of Shimano’s most popular baitcasting reels and combines stunning value for money with solid performance with a remarkably low price point. Ticking all the right boxes, when it comes to features and performance this is Shimano value, quality and credibility and a price that almost defies logic.
The SLX is the perfect choice if you are starting to fish with baitcasting reels. Perhaps you have used spinning reels in the past, but now want to try something more direct, compact and lighter. Or perhaps you just want great value for money. Whatever your motivation, you can’t go wrong with the versatile SLX. It takes many of the tried and trusted features found on Shimano’s more expensive reels and packages them in a distinctive compact HAGANE Body that is easy to handle and use, even for inexperienced anglers.
When it comes to the cheaper end of the market there is often a trade off between quality and price. But SLX has rewritten the rule book. For a start it uses a high-end HAGANE Body made of lightweight aluminium, which is important because a strong framed reel works more effectively when under pressure. Casting is controlled by Shimano’s SVS Infinity spool braking technology, which can be almost infinitely adjusted by an external dial for the exact amount of pressure required to suit your style, preference and lure size. And to ensure minimal vibration when casting the superb Magnumlite III, S3D spool benefits from Silent Tune technology taken directly from Shimano’s most advanced models. Finally, when you hook into your first fish you’ll certainly appreciate the slightly longer handle, which provides the power to control the toughest fish.