THIS IS A FACTORY ORIGINAL 1991 LINCOLN AND MERCURY AD PLANNER DEALER ALBUM BOOK . LINCOLN MERCURY DEALER BOOK IS IN GOOD CONDITION AND IS IN THE ORIGINAL BINDER . THIS COVERS ALL MODELS . CONTENTS INCLUDE PHOTOGRAPHY , ORDER FORMS , STRATEGIC PLANNING , RETAIL AD BASICS , CREATIVE CONCEPTS , LOGOS , THEMELINES AND AD ELEMENTS . BUYER PAYS 9.95 SHIPPING. THANKS FOR LOOKING.