The modern era of The Saturday Evening Post began in 1897 when famed magazine publisher, Cyrus H. K. Curtis, purchased the magazine for one thousand dollars. Curtis, who also founded The Ladies Home Journal, was well aware of the distinguished legacy of the publication. The legendary George Horace Lorimer, who served as editor from 1899-1936, grew The Saturday Evening Post from 2,000 copies sold per year to over three million by the end of his tenure. Under his leadership, The Saturday Evening Post became the first magazine ever to reach 1,000,000 copies sold. It was Lorimer who conceived of changing the cover from appearing as page one of the magazine to a distinct cover featuring artwork or illustrations. His innovation fueled the popularity of magazine advertising as well as the success of The Saturday Evening Post.
Furthering the advent of the magazine cover, The Saturday Evening Post continued to distinguish itself through its cover artwork. These covers, the most famous of which were painted by Norman Rockwell, connected readers intimately with the magazine as a whole. Americans everywhere recognized the art of the Post and eagerly awaited the next issue because of it. On the editorial side, The Saturday Evening Post featured short stories and commentary by such famous authors as F. Scott Fitzgerald, Sinclair Lewis, Ring Lardner and many others. Other notable cover illustrators include J.C. Leyendecker, N.C. Wyeth, Charles Livingston Bull, and John E. Sheridan.
In the 1950’s, television’s popularity posed a major challenge to the magazine, and by 1969 The Saturday Evening Post briefly ceased circulation. In 1971, however, it found a new owner and was re-introduced with a focus on health and medical breakthroughs by the Benjamin Franklin Literary & Medical Society.
Having been at the side of Americans in various forms since 1728,
through the events and cultural shifts that have shaped the country’s
character, The Saturday Evening Post remains America’s Magazine. THE SATURDAY EVENING POST
Magazine is famous for its GREAT EDITORIALS ILLUSTRATORS AND ART
Each issue features articles ,
stories by famous authors , photographs , and great vintage ads A great magazine that shows you where to go
and what you will find around the country ,
and around the world
Lots of Great Pictures and Art
Nature, Local Towns, Big Cities,
Famous People and Not So Famous People
Both Coast, the Midwest , the world
Lots of food, towns and travel info.
that you can find it in the SATURDAY EVENING POST
THIS ISSUE IS IN GOOD CONDITION
GRADING GUIDE
very good
An very good copy overall, which may have one or more of the following:
- Small corner bends and/or light creases on cover
- Minor binding creases
- Very minor spine wear/rubbing
- Very light cover scratches
- Very light page discoloration
Good
A good copy overall may have one or more of the following:
- Minor spine roll
- Loose center page
- Light page discoloration
- Light rubbing on cover/some pages
- Minor page or cover tears/creasing
- Minor pen/pencil marks
fair
A fair copy overall, may have one or more of the following:
- Moderate spine roll/wear
- Spine wear (typically a separation at top and/or bottom)
- A few loose pages
- A loose cover
- Light to moderate page discoloration
- Rubbing on cover
- Small cover tears
- Folded pages
- Cover scratches
- Some blunting of corners
- Slight water impressions
- A few pen/pencil marks
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SPECIAL NOTE ::
IF YOU NEED YOUR SATURDAY EVENING POST
WE HAVE MANY 1920 's and 1930 's MAGAZINEs
IN OUR COLLECTION NOT LISTED
We also carry a fair selection of later issues to date
Ifyou cannot find the magazine you are looking for listed in my store,
please send me a message ,
as I have thousands of magazines waiting to belisted ,
AND NEVER ENOUGH TIME TO PUT ALL THEM INTO OUR EBAY STORE ,
I WILL BE HAPPY TO EMAIL A COPY AND DETAILS TO YOU
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SATURDAY EVENING POST
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FARMERS WIFE
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