This is an original 1961 Boca Raton PRINT AD
AD Measures approximately 5.5" x 11.5" has no tears or stains and is Graded "EXCELLENT" xxyz11qy61xkNYmn11,xyz61qy11xkNYmn04x3
We do not retouch scans. This is the item you will
receive.
Most of the old magazine covers have a subscription crease
down the middle of the magazine because they were mailed by folding them -
postal workers placed them into the mailboxes that way. To add to that many men
carried them in their back pockets! We try to choose only those that we would
consider useful – everyone’s opinions may vary in that respect so please review
the picture well.
Terms of Sale:
We do allow returns if you are not satisfied with your
purchase and can return it in the same condition you received it after a 30-day
review, we will refund your purchase, minus shipping upon receipt of the
sellable item. A 20% restocking fee will be charged upon receipt of restock-
able item, this covers relisting and fees we have already incurred. If an item
is returned damaged the value of the amount of damage will be deducted from the
price. The return of an item is the responsibility of the buyer and insurance
should be considered for the return trip.
PLEASE- Before leaving Negative Feedback PLEASE contact
us. We appreciate the opportunity to attempt to remedy any issue(s) that may
arise. We have a generous return policy and are willing to amicably remedy
problems. Vintage Ads are fun, and we love to see them go to those who want
them so PLEASE, feel free to reach out to us. Thank you in advance.
About Us & Vintage Ads:
We have been helping people with their historical paper
needs for over 15 years as a hobby. We take each transaction seriously and we
treat each item with the care and respect it and you 'the buyer' deserves.
These clips of history are becoming more and more hard to come by, so we are
determined to handle them gently. We have chosen to leave the edges untrimmed
to allow you (the buyer), the freedom and the most area to work with, so the area
outside of the given AD area is not considered in the overall grading of the AD
itself.
About Vintage
Advertisements
The Vintage Advertisements we sell are never a later
reprint, photocopy or any kind of reproduction, but are the actual, original
Advertisements from a Vintage Magazine.
Most print ads were published one time only and occasionally
as part of an AD 'campaign', and were likely never commercially reproduced.
Often a company may use a particular ad more than once in a year, making subtle
changes in subsequent magazines. Making spotting the changes a bit of a
challenge and fun. Vintage Advertisements are truly a unique find and
distinctive piece for your empty frame!
Vintage AD's are wonderful matted, framed and hung in a
theme room, hallway, cabin, or boathouse, how about the pool or recreation
rooms? Great Décor for your business as well! Some of these ads and vintage
Magazine Covers are terrific works of art done by some notable artists like
Norman Rockwell, Dean Cornwell, Douglas Crockwell, George Petty, William Steig,
Charles E. Martin, Dick Sargent, Ricardo Magni, Jean Hugo, and so, so many
more…
Uses for Vintage Ads
Vintage Ads make great AD-ditions (or start) to your Vintage
AD Collection!
Vintage ADs can be used in Scrap Booking, Decoupage, or
Decorations/Artwork.
So many possibilities! You can Archive them or artwork
them...
Vintage Magazine Covers are great art decor the aging and
wear add character and mystique. Many of the old New Yorker magazine covers
have a subscription crease down the middle of the magazine because they were
mailed by folding them - postal carriers placed them into the mailboxes that
way. To add to that some men carried them in their back pockets! We try to
choose only those that we would consider useful – everyone’s opinions may vary
in that respect so please review the picture well. We do not retouch actual
scans. This is the item you will receive. Scans are sized however to fit the
eBay template parameters -
Our ADs are left untrimmed giving you the most creative
opportunity
GRADING STANDARDS
Mint(M) – Perfect as an advertisement or cover could
expect to be. There are no visible flaws, dents, dings, scratches, tears,
discolorations, or impressions on the paper of the advertisement or cover.
Near Mint (NM) - Minor signs of wear partly based on
age and rarity of advertisement or cover. This condition describes an ad that 'looks
perfect', and has only the smallest and subtlest of flaws, which could include
very minor stress marks (the marks that result from turning a page, which in
this grade can only be seen at certain angles) or very minor printing
imperfections. There is no surface wear, tearing, yellowing, staining,
pencil/pen marks, or creasing on the paper.
Excellent (EX) - Minor signs of wear no fading of the
ink in the artwork. This condition is nearly perfect and allows for only
slightly more subtle flaws than Near Mint. Minor stress marks, or printing
imperfections, with no surface wear, staining, tearing, yellowing, pen/pencil
marks, or creasing to the advertisement or cover. Most people would see nothing
wrong with an ad in this grade.
Very Good (VG)
- This condition allows for only slightly more flaws than Excellent.
There can be light stress marks barely visible or minor printing imperfections.
A corner crease smaller than quarter inch, or two slightly less than perfectly
sharp corners, or some yellowing at the edges (but not in the image area),
possibly one edge tear smaller than quarter inch, very faint ink ghosting (the
presence of ink on the surface from a facing page, or from the reverse side),
some light tanning of the paper overall from age. No surface wear, creasing in
the image area, staining, or pen/pencil marks.
Good (G) - This condition allows for more flaws than
Very Good, but no significant flaws. There can be some stress marks that are
visible, some light printer's ink marks, some light ink ghosting, light
creasing, a light subscription fold, some light pencil marks, some light
surface or edge wear, light surface staining in a small area, edge tears
shorter than one and one-half inch, tanning of paper overall but not brittle.
This condition can also describe an otherwise EX ad with only one significant
flaw such as a strong subscription crease or water stain. It would still look
nice in a frame.
Fine (F) - This condition allows for more flaws than
G. There may be water staining with some discoloration, but not over the
majority of the advertisement. There can be pen marks, a strong subscription
crease, surface wear, foxing, soiling, ink ghosting, improper trimming into
(but not through) a printed border, tears less than three inches, edge wear,
tanning overall, surface staining, and other flaws that one might expect from
an ad that comes from a back cover or has been improperly stored for years. It
can also describe an otherwise "Good" ad with one significant flaw
such as a strong subscription crease or water stain.
Poor (P) - This condition allows for some serious
flaws, and an ad in this shape will challenge the framer. All the flaws of the
"Fine" condition and may be present on a "Poor" ad, along
with others such as pieces missing, tape repairs, heavy staining, and soiling,
ragged edges, brittle/flaking paper, crayon marks, holes, etc. Rough shape,
used mainly for advertisements of such rarity that they would still command
some value.
Some additional considerations used in Grading Vintage
ADs
For the purpose of the collectability of vintage
advertisement and cover art, it is important to remember that the condition is
just one contributing factor to the overall value of a paper ephemera item.
There are other factors to consider:
Rarity - is how unusual or how easily replaced the
item might be. Rarity increases value directly in proportion to the scarcity of
the item. Was this item available one time and one time only? On the other
hand, was it a part of an ongoing continuing advertising campaign that showed
up repeatedly through the years?
Unusual or Peculiarity – related to the above. Is
there more than one copy readily available in the marketplace? Is this a one of
a kind piece?
Contribution – how does a particular item fit into a
collection? If there are ten items in a particular collection – perhaps graded
at a certain grade – may be worth more as a sum of the collection often than as
each individual by itself.
Sentiment - perhaps the most elusive quality of the
piece. Seldom if ever an issue for strict speculators, but might be a big issue
with collectors. Debatable if should be included as a ‘condition’.
Marketability – Looks at the potential buyers
available for a particular item. What has this item sold for historically, and
what is the demand for this particular piece now? The internet and online auctions
have changed the way we shop for and collect vintage advertisements and covers.
In some ways, these new sales channels have decreased the marketability of the
more ‘common’ items. On the other hand, the rarer and more collectible items
now bring more buyers to the hobby or vocation. These conditions, in turn,
could translate into more sales and a more uniform grading and archival system.
Paper – paper type and acidity, color, and age is
another factor to consider.
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