L'Oreal Dia Richesse Demi-Permanent colour develops in just 20 minutes and will gradually fade away over time. It's advanced alkaline technology delivers rich, deep colour and shine. Perfect for those clients new to colouring or are looking for a gentle refresh of their existing colour.

L'Oreal Dia Richesse Clear Demi-Permanent Hair Colour has a very advanced formula which uses alkaline tone-on-tone technology making it perfect for both natural and colour treated hair. Luminosity will be reflected whilst having deep thorough colour.