This is a very special CAFÉ RACER ROCKERS TON-UP iron-on JACKET-PATCH: ESSO GOLDEN MOTOR OIL DROP MAN PATCH for BIKER LEATHER JACKET SHOULDER, you will receive ONE (1) ESSO GOLDEN MOTOR OIL HAPPY MOTORING MAN PATCH for your LEATHER JACKET as shown in the first photo. You will receive the item as shown in the first photo. Please note that there are color variations due to settings on different PCs/Monitors. The color shown on your screen may not be the true color..
Esso /ˈɛsoʊ/ is an international trade name for ExxonMobil and its related companies. The name is a phonetic version of the initials of the pre-1911 Standard Oil(SO = Esso), and as such became the focus of much litigation and regulatory restriction in the United States. In 1972 it was largely replaced in the U.S. by the Exxon brand after it bought Humble Oil, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in the United States alongside Mobil. Esso is ExxonMobil's primary gasoline brand worldwide except in Australia, Guam, Mexico, Nigeria, and New Zealand, where the Mobil brand is used exclusively. In Canada (since 2017), Colombia, Egypt, and formerly Malaysia (until 2013, when Petron acquired ExxonMobil's Malaysian operations) and Japan (until 2019), both the Esso and Mobil brands are used. In Hong Kong and Singapore, Mobil brand is applied on Esso fuel tank after Mobil service stations began to merge with Esso since 2006.The Esso Oil Drop Man is an advertising character that was first seen in campaigns by Esso’s Danish company during World War II. He was created to explain the reason behind shortages in petroleum products during the war. Soon after his debut, other European affiliates began to use this cute character in their advertising campaigns. In 1958, the Esso Oil Drop Man was introduced in the United States for Standard Oil, the larger company that owned Esso. In 1959, Esso and Standard Oil were incorporated by Humble Oil, but continued to sell gasoline under the Esso name. The Esso Oil Drop Man was paired with the trademark slogan, “Happy Motoring!” This may be the reason he was named Happy. Happy the Oil Drop Man appeared in print ads and publications, but was most well known for his appearances on Esso’s service station maps. These maps could be purchased for a modest fee, and one could get a map, or “Travel Aid”, for many countries in Western Europe, North Africa, the USA and Canada.
Mobil is ExxonMobil's primary retail gasoline brand in California, Florida, New York, New England, the Great Lakes and the Midwest. Exxon is the primary brand in the rest of the United States, with the highest concentration of retail outlets located in New Jersey, Pennsylvania, Texas and in the Mid-Atlantic and Southeastern states. In the 1960s, campaigns featuring heavy spending in different mass media channels became more prominent. Esso spent hundreds of millions of dollars on a brand awareness campaign built around the simple and alliterative theme Put a Tiger in Your Tank, which was invented by Emery Smith in 1959. Psychologist Ernest Dichter and DDB Worldwide copywriter Sandy Sulcer learned that motorists desired both power and play while driving, and chose the tiger as an easy to remember symbol to communicate those feelings. The North American and later European campaign featured extensive television and radio and magazine ads, including photos with tiger tails supposedly emerging from car gas tanks, in England there were faux tiger tails with pink ribbons to tie round underneath the cap of the petrol tank so as to look as if there was a tiger in the tank: these were often seen on the road in the 1960s; at one time in England there was a television advertisement where a sombre man labelled as the advertising manager said that they were no longer going to have the tiger, followed a short while later with advertisements for the save the tiger campaign, promotional events featuring real tigers, billboards, and in Europe station pump hoses "wrapped in tiger stripes" as well as pop music songs. Tiger imagery can still be seen on the pumps of successor firm ExxonMobil.
Other ALL-SEEING EVIL EYES ROCKER patch in other pictures are for your reference only, available in my eBay Store. They will make a great addition to your BIKER SSI Shoulder Sleeve Insignia PATCH collection. You find only US Made items here, with LIFE-TIME warranty. **eBay REQUIRES ORDER BE SENT WITH TRACKING, PLEASE SELECT USPS 1ST CLASS SERVICE w/TRACKING**
**eBay REQUIRES ORDER BE SENT WITH TRACKING, PLEASE SELECT USPS 1ST CLASS SERVICE w/TRACKING**
FREE 30-day No-Question return ALL US-MADE PATCHES HAVE LIFETIME WARRANTY We do not compete price with cheap import copies. Watch out for cheap import copies with cut-throat price; We beat cheap copies with Original design, US-Made Quality and customer services. Once a customer, a LIFETIME of services
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