These are simply the best posters available…you will be thrilled with the image quality, vivid colors, fine paper, and unique subjects! This is an original image that has been transformed into a beautiful poster - available exclusively from Landis Publications.
OUR POSTERS ARE SIZED FOR STANDARD OFF-THE-SHELF FRAMES, WITH NO
CUSTOM FRAMING REQUIRED, PROVIDING HUGE COST SAVINGS!
This beautiful
poster has been re-mastered from a 1941 Coca Cola advertisement featuring their
“Work Refreshed” slogan with a screaming steam whistle.
The vibrant colors and
detail of this classic image have been painstakingly brought back to life to
preserve a great piece of history.
The high-resolution image is printed
on heavy archival photo paper, on a large-format, professional giclée process
printer. The poster is shipped in a rigid cardboard tube, and is ready for
framing.
The 13"x19"
format is an excellent image size that looks great as a stand-alone piece of
art, or as a grouped visual statement. These posters require no
cutting, trimming, or custom framing, and a wide variety of
13"x19" frames are readily available at your local craft or hobby
retailer, and online.
A great vintage print
for your home, shop, or business!
COCA COLA ADVERTISING HISTORY
Coca-Cola's
advertising has significantly affected American culture, and it is frequently
credited with inventing the modern image of Santa Claus as an old man in a
red-and-white suit. Although the company did start using the red-and-white
Santa image in the 1930s, with its winter advertising campaigns illustrated by
Haddon Sundblom, the motif was already common.
Coca-Cola
was not the first soft drink company to use the modern image of Santa Claus in
its advertising: White Rock Beverages used Santa in advertisements for its
ginger ale in 1923, after first using him to sell mineral water in 1915. Before
Santa Claus, Coca-Cola relied on images of smartly dressed young women to sell
its beverages. Coca-Cola's first such advertisement appeared in 1895, featuring
the young Bostonian actress Hilda Clark as its spokeswoman.
1941 saw
the first use of the nickname "Coke" as an official trademark for the
product, with a series of advertisements informing consumers that "Coke
means Coca-Cola". In 1971, a song from a Coca-Cola commercial called
"I’d Like to Teach the World to Sing", produced by Billy Davis,
became a hit single.
Coke's
advertising is pervasive, as one of Woodruff's stated goals was to ensure that
everyone on Earth drank Coca-Cola as their preferred beverage. This is
especially true in southern areas of the United States, such as Atlanta, where
Coke was born.
Some
Coca-Cola television commercials between 1960 through 1986 were written and
produced by former Atlanta radio veteran Don Naylor (WGST 1936–1950, WAGA
1951–1959) during his career as a producer for the McCann Erickson advertising
agency. Many of these early television commercials for Coca-Cola featured movie
stars, sports heroes, and popular singers.
During the
1980s, Pepsi-Cola ran a series of television advertisements showing people
participating in taste tests demonstrating that, according to the commercials,
"fifty percent of the participants who said they preferred Coke actually
chose the Pepsi." Statisticians pointed out the problematic nature of a
50/50 result: most likely, the taste tests showed that in blind tests, most
people cannot tell the difference between Pepsi and Coke. Coca-Cola ran ads to
combat Pepsi's ads in an incident sometimes referred to as the cola wars; one
of Coke's ads compared the so-called Pepsi challenge to two chimpanzees
deciding which tennis ball was furrier. Thereafter, Coca-Cola regained its
leadership in the market.
Selena was
a spokesperson for Coca-Cola from 1989 until the time of her death. She filmed
three commercials for the company. During 1994, to commemorate her five years
with the company, Coca-Cola issued special Selena coke bottles.
The
Coca-Cola Company purchased Columbia Pictures in 1982, and began inserting
Coke-product images into many of its films. After a few early successes during
Coca-Cola's ownership, Columbia began to under-perform, and the studio was sold
to Sony in 1989.
Coca-Cola
has gone through a number of different advertising slogans in its long history,
including "The pause that refreshes", "I had like to buy the
world a Coke", and "Coke is it".
In 2006,
Coca-Cola introduced My Coke Rewards, a customer loyalty campaign where
consumers earn points by entering codes from specially marked packages of
Coca-Cola products into a website. These points can be redeemed for various
prizes or sweepstakes entries.
In
Australia in 2011, Coca-Cola began the "share a Coke" campaign, where
the Coca-Cola logo was replaced on the bottles and replaced with first names.
Coca-Cola used the 150 most popular names in Australia to print on the bottles.
The campaign was paired with a website page, Facebook page, and an online
"share a virtual Coke". The same campaign was introduced to
Coca-Cola, Diet Coke & Coke Zero bottles and cans in the UK in 2013.
Coca-Cola
has also advertised its product to be consumed as a breakfast beverage, instead
of coffee or tea for the morning caffeine.