Author – Marc H. Choko
Language – English
ISBN – 9783981655032
Number of Pages – 384
Book size – 31 × 41 cm (12.2 × 16.1 inches)
Collector’s case size – 33 × 43 cm (13.0 × 16.9 inches)
Illustrations – 505 color, 115 b&w

The history of Canada is inseparable from the history ofCanadian Pacific, the private railway company that united Canada politicallyand became the world’s largest and most diverse travel and transportationsystem. For the first time, Canadian Pacific’s vast influence on the nation’simage throughout the world is analyzed systematically and comprehensively. Fordecades, the company dominated Canada’s transportation systems, establishingvast infrastructures in Canada and abroad as part of its efforts to promotetourism and immigration. No other entity influenced the nation’s economicdevelopment and image to such an extent.

A concise and compelling narrative recapitulating the firstone hundred years of the company’s history, beginning in the 1880s, iscomplemented by photos, historical documents, advertisements and illustrations,many of which have never been published before. The combination of text andimages allows the reader to trace Canadian Pacific’s publicity and brandingstrategies targeting the adventurous world travelers of the late 19th century,the luxury cruise ­passengers in the 1930s, potential immigrants considering amove to Canada, or the company’s airline ­customers in the 1950s, to name justa few examples. For each category of the company’s many activities, therelevant designs and strategies are explained. The making of modern Canada isunimaginable without Canadian Pacific.

In the Premium Edition, additional care was devoted toreproduce all images true to the originals: In many instances special Pantonecolors, including gold and silver, were used to go beyond the already extremelyhigh quality critera of the book’s Standard Edition.

The Premium Edition also contains some additional images notincluded in the book’s Standard Edition.