"Encourage and don't overwhelm" is the motto for our toys, which stimulate the imagination of the little ones, support them in their development and are so much fun at the same time. Playing means learning, seeing, understanding, experiencing. From the playful training of motor skills to the teaching of pedagogical content, toys from Selecta® optimally support the child in his experiences.

Made in Germany - sustainable and durable

The educationally valuable designs are made with wood from sustainable forestry. It goes without saying that it is completely harmless to health, durable, TÜV-certified and almost 100% made in Germany. Of course - there from the beginning. Wood from sustainable forestry, almost 100% of which grew in Germany. 

With us only come environmentally friendly water-based paints and adhesives are used that comply with the European standard for toy safety (EN 71). They are absolutely harmless and pose no health risk to the child.

Our robust Selecta® toys can withstand the demands of children and can be put in their mouths without hesitation. What is reassuring for our customers: TÜV monitors all production processes and checks our baby toys for mechanical and chemical safety according to the highest standards.