amika hair care ( choose yours)


reducing use of virgin plastic

beginning 2022, amika no longer produces bottles with 100% virgin plastic. we've re-worked all of our plastic bottles to use up to 90% post consumer recycled (PCR) plastics. the beauty of PCR plastics, is that it saves up to 65% of the energy it takes to source and produce virgin plastic. this means we're cutting out a whole chunk of the supply chain, which in turn, saves a whole lot of energy in resources (yay!).

when we use PCR plastics, we don't have to mine for fossil fuels (which is commonly used to make plastic). additionally, this means we don't have to