1. Why Vitamin C? Vitamin C (above 10% concentration) when applied on skin is proven to act on hyperpigmentation, dark spots, oxidative damage like wrinkles, and provide a boost to the natural glow of your skin. 2. Why Plum Mandarin + 15% Vitamin C Serum?- Thoughtfully formulated for targeted efficacy, safety and all-round results- Contains Ethyl Ascorbic Acid (EAA, 15% active) – a water-soluble form of Vitamin C that penetrates skin quickly, and stays stable for longer without oxidizing- When we say 15%, we mean 15% - because we’ve added 17.5% of EAA, which contains 86% active Vitamin C by weight Real people, real results. My “plum previews” consumer panel reported:● 83% users saw enhanced skin glow in just 2 weeks● 32% reduction in dark spots in just 2 weeksSelf assessment study conducted on 41 subjects with varying skin types
Make sure you store the bottle in a cool, dry place away from direct light.