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Author:By Bittel, Jason
Product Code:9780985802608
Format:Paperback,236 Pages
Category:Business/Economics
Published:03-Aug-12
Condition :Brand New, unused
If you're not getting your fair share of the market, despite the fact that your products and services are outstanding, your brand might need a spanking. This is a book for Challenger Brand owners and managers who might have what it takes to take whip-in-hand and move their brands into the limelight.
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