Souvenir sheet of ESTONIA 1995 - Via Baltica. Joint Issue of Estonia, Latvia and Lithuania./ 088- 03-1995
Via Baltica is a joint issue of the Baltic states to highlight the Via Baltic motorway project. Via Baltica, a motor route from the North of Europe to Central Europe via the Baltic countries, is also intended to promote the development of tourism in the area. Each country designed its own stamp, and the tree stamps together were printed on a souvenir sheet issued in each of the three countries. The Estonian Via Baltica stamp pictures the Beach Hotel in Pärnu, a resort town which in the 1930s grew into a major watering place on the eastern shore of the Baltic, thanks to its beatiful sandy beach and good services. Part of the infrastructure was the functionalist Beach Hotel built to the design of Olev Siinmaa and Anton Soans, prominent architects of the period. The Beach Hotel was thoroughly refurbished in 1994 and is now open as one of the most fashionable hotels in town. The Pärnu Beach Hotel was pictured also on a stamp issued in 1939 to commemorate the centenary of the establishment of the Pärnu resort. Its selection as the site to be depicted on the Via Baltica stamp is meant to emphasize the continuity of Pärnu as a tourist goal.
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