Healthy coditioning formulation Ammonia free and deep conditions the hair with silk and aloe; hair appears brighter and more Vibrant. Long Lasting color Color duration maintains up to 80% true tone color retention after 30 shampoos.
CHI Chroma Paint semi-permanent Purple Blitz hair color with Innovative Chroma Intense Dye Technology was created for longer-lasting and more intense colors. Direct dyes deposit easily on bleached or pre-lightened hair while simultaneously deeply conditioning. Using silk proteins to help strengthen the hair and add brilliant shine, hair appears brighter and more vibrant. Vibrant Color | Deep Conditioning | Simple Application.