Further Details

Title: Conversion Optimization
Condition: New
EAN: 9781449377564
ISBN: 9781449377564
Publisher: O'Reilly Media
Format: Paperback
Release Date: 14/12/2010
Author: Khalid Saleh, Ayat Shukairy
Language: English
ISBN-10: 1449377564
Description: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. With this book, you'll examine various techniques for blending successful website sales approaches with the particular needs of your business and the people you want to attract. Based on the authors' years of experience in helping businesses bring customers to the online cash register, Conversion Optimization addresses every aspect of the process, from landing visitors to finalizing the sale. This book will help you increase the buyer to visitor ratio significantly, whether you're involved with marketing at a large e-commerce site or manage a modest online operation. * Walk through the different stages of a sale * Determine what to include on the landing page * Get methods for dealing with different kinds of customers * Learn ways of testing which approaches work * Evaluate which tools matter most in particular contexts
Country/Region of Manufacture: US
Genre: Business & Finance
Subtitle: Converting Your Website Visitors into Customers
Type: E-commerce
Item Length: 18mm
Item Height: 233mm
Release Year: 2010

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