LIONEL: A COLLECTOR’S GUIDE AND HISTORY - VOLUME VI – ADVERTISING and ART by Tom McComas and James Tuohy, Chilton Book Co., Penn., 1981/1993.

Beginning with the turbulent time in Lionel’s company history when it leased the rights to make Lionel trains to General Mills and began making parts for rockets, the authors “develop the outline into a full historical work. Questions Lionel collectors have had for years are answered through hundreds of hours of interviews with Lionel executives and employees involved in the corporate maneuverings before and after the takeover by General Mills. The authors were the first outsiders allowed into the historically-rich Lionel archives.”

This particular volume on Advertising and Art features: “Advertising literature from 1900 to 1950 which includes never-before-seen promotional retail flyers and brochures. It also includes reprints of hundreds of ads in black-and-white photos and 36 color plates.” Included are examples of Lionel electric toy ranges, model boats, and childrens’ wooden toys. Also included are other Lionel products such as electric fence controllers and equipment made for the Navy and Army Signal Corps. Here is a valuable identification guide and historical survey, an essential addition to the reference library of all collectors of Lionel toy trains.

8.5” x 11” softback in very good condition. 164 pages.